Packaging Design — Branding Blog — Yellow Fishes: Best Branding Agency in Mumbai. Brand Strategy, Brand Identity & Packaging Design

Packaging Design

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How Packaging Design Influences Buying Behaviour

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How Packaging Design Influences Buying Behaviour

A few days back, I visited a supermarket and was looking for my favourite brand of crisps. I walked around the dedicated aisle twice but couldn’t find them so I requested an assistant to help me with it…

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4 Important Elements of Packaging Design

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4 Important Elements of Packaging Design

Packaging is known to be the identity of a product. Packaging plays an important role educating the customer about the product; it’s also like having a direct interaction with the brand. The four main elements of packaging are…

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Evolution of Colours and their role in Brand Identity

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Evolution of Colours and their role in Brand Identity

Colours are known to have effects on a person’s psychological, physiological and sociological behaviour. Thus, colour is an important aspect while considering the brand identity system.

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The 5 Golden Rules of Packaging Design

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Packaging Design, also known as Package Design is very important element in your Brand Identity. A good Packaging can easily inspire trust and enable you to command premium for your products. Whether you're looking at creating a new Packaging Design or refreshing an existing one, here are 5 Golden Rules you should take into consideration.