Colours — Branding Blog — Yellow Fishes: Best Branding Agency in Mumbai. Brand Strategy, Brand Identity & Packaging Design

Colours

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How Packaging Design Influences Buying Behaviour

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How Packaging Design Influences Buying Behaviour

A few days back, I visited a supermarket and was looking for my favourite brand of crisps. I walked around the dedicated aisle twice but couldn’t find them so I requested an assistant to help me with it…

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Difference between Logo & Brand Identity

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Difference between Logo & Brand Identity

People often use Logo and Brand Identity loosely and interchangeably. Logo is not the same as Brand Identity, although they are very closely linked. Let us first understand what do these terms mean.

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Evolution of Colours and their role in Brand Identity

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Evolution of Colours and their role in Brand Identity

Colours are known to have effects on a person’s psychological, physiological and sociological behaviour. Thus, colour is an important aspect while considering the brand identity system.