Auric Packaging Enhancement

We’ve worked with Auric for over 3 years now. We’ve partnered with the brand right from Brand Strategy, then crafting the Brand Name, Logo & Packaging Design. In the last 2 years, we have also been working on the Social Media Marketing & Performance Marketing.

We’ve been more than just a Branding Agency to Auric. We’re friends, and this partnership has been deeply enriching both at professional and personal levels.

The Brand Creation and launch has been successful in the Indian market. And the brand now is gearing up for its launch in the US. Since its launch in late 2018, Auric has been listening to the customer feedback and we’ve constantly improved the taste, and formulation of the drinks. Now, we are improving the packaging too.

The custom bottle shape is unique and ownable, and we will continue with it. The wrap-around sleeve label design has been simple and distinctive. While it always cued the Ayurvedic principle of being straight forward, we felt that it didn’t tell the customers much about the product.

auric new packaging design - yellowfishes branding agency in mumbai india

And thus, to establish truly establish the Ayurvedic conviviality, we are rejuvenating the packaging design of the sleeves. The most apparent changes are

1) Increase in size of Variant Names - easier to read on digital media,

2) More colour blocking - makes varianting stronger,

3) Addition of natural refreshing ingredients on the FOP, and

4) Making 1 strong claim of 14KCals - that is easy to remember.

You will start seeing this new packaging roll out in India, this week. We believe this new packaging design, that although subtle, will encourage more trials.

The Art & Science of Logo Design

The Art & Science of Logo Design

In today’s visual world, your brand’s logo design can be all the difference between success and struggle of your brand. A logo is the face of your brand, if I ask you to imagine Nike what is the first thing that came to your mind? Their shoe? No, I’m sure for most of us, it's their iconic swoosh.
Such is the power of a logo!

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4 Important Elements of Packaging Design

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4 Important Elements of Packaging Design

Packaging is known to be the identity of a product. Packaging plays an important role educating the customer about the product; it’s also like having a direct interaction with the brand. The four main elements of packaging are…

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Difference between Logo & Brand Identity

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Difference between Logo & Brand Identity

People often use Logo and Brand Identity loosely and interchangeably. Logo is not the same as Brand Identity, although they are very closely linked. Let us first understand what do these terms mean.

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Evolution of Colours and their role in Brand Identity

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Evolution of Colours and their role in Brand Identity

Colours are known to have effects on a person’s psychological, physiological and sociological behaviour. Thus, colour is an important aspect while considering the brand identity system.

Why is Tone of Voice important?

Tone of Voice is the purest Verbal Expression of a brand. It helps in portraying a Brand’s Personality. Though it is an integral part of Brand Identity, it is the one of the most underrated aspect of it. The Tone of Voice for a brand not only defines what and how a brand should speak but it also defines what things it should ‘not’ speak. The choice of words, sentence length, humour or sarcasm, witty or outright clever - all of these form part of Tone of Voice.

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Types of Emotional Benefits

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Let’s start with an experiment. Melt a Toblerone and mould it into a slab. Ask a friend to taste it and observe their reaction. Most probably your friend will throw it at you and will be disgusted for having such a terrible taste in chocolate. And you would agree with him after you taste it yourself. That pops a question in my mind.

Why is Brand Personality important?

To understand the importance of Brand Personality, we have to first understand the meaning of Brand Personality. Imagine a Brand to be a Person. How would that Person behave? How would s/he speak? Whether that Person is well travelled or s/he seldom travels? What kind of car s/he would be driving? And clothes… how would s/he dress up? Brand Personality is the Human traits/Personality attached to a Brand.

4 Questions that will make you rethink your brand strategy

Your brand promise is the singular strong idea that your customers and employees can relate to. In the most ideal scenario, your established brand promise should connect meaningfully to all your stakeholders. Brand promise needn’t be articulated in words; it should be your way of business, delivered at every brand touchpoint. ...

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Difference between Brand Strategy & Marketing Strategy

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Many businesses often get confused about the difference between Brand Strategy & Marketing Strategy. And it is understandable because they are not mutually exclusive strategic concepts, but heavily intertwined. They are very interdependent, so much so that they define and inform the extent to which the other could go. Brand Strategy defines what the business stands for and how will it be relevant to its Customers

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The 5 Golden Rules of Packaging Design

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Packaging Design, also known as Package Design is very important element in your Brand Identity. A good Packaging can easily inspire trust and enable you to command premium for your products. Whether you're looking at creating a new Packaging Design or refreshing an existing one, here are 5 Golden Rules you should take into consideration.

Typography: Classification & Uses

Typography is the study of typefaces, and the manner in which the type is laid out, to best achieve the desired visual effect and to convey the meaning most effectively. Typography is a lot more than selecting a few fonts and using them in design. It is important to understand the meaning behind each category of typeface and which typeface is right for the brand. Think of a famous logo. Okay, ready?...

Design needs Attention to Detail

The other day we stepped out for office lunch and went to our favourite pizza restaurant nearby. While devouring our pizzas and coke, we started casual conversation about this interesting wall backdrop (pictured above). We were completely baffled to notice numerous design mistakes coming from an international pizza brand. There are 9 things wrong with this backdrop and we'll list them all below...