A few days back, I visited a supermarket and was looking for my favourite brand of crisps. I walked around the dedicated aisle twice but couldn’t find them so I requested an assistant to help me with it…
4 Important Elements of Packaging Design
Typography: Classification & Uses
Typography is the study of typefaces, and the manner in which the type is laid out, to best achieve the desired visual effect and to convey the meaning most effectively. Typography is a lot more than selecting a few fonts and using them in design. It is important to understand the meaning behind each category of typeface and which typeface is right for the brand. Think of a famous logo. Okay, ready?...